Are you trying to find ways to upgrade your gym, or maybe even construct and design an entirely new one? There are several things to consider when taking on such a big task, and here are just a few of them.
Colour Scheme
If you look at several successful gyms, like Goodlife or Planet Fitness, they all have something in common – branding that features specific colours. You can’t miss the bright purple and yellow colour palette of every Planet Fitness. If you break down the psychology of their colour choices, purple evoking creativity and luxury while yellow brings joy and a sense of invitation, the combination creates a great environment for working out without judgment. The red behind Goodlife’s branding is a physical colour, encouraging movement and activity. Orange is another good colour to consider when designing a gym of your own, as it’s very energetic. Take a lot of time determining what type of atmosphere you want within your gym walls.
Simplicity is Key
While going crazy with colours may motivate your clients, it can also distract them from the task at hand. Make sure to keep your colour scheme, and general equipment layout, simple as not to make your space feel overcrowded and claustrophobic. Not many people feel comfortable working out in a gym as it is, let alone with the fear of strangers sweating on them. Don’t try to fit in too much equipment for the gym size.
Target Audience
Will your gym be focusing on physiotherapy sessions with elder folks or bodybuilders who are working to get ripped? Where are you located, in the city or a few miles from civilization? Before you make any major decisions, make sure you consider who your audience is. This applies to all aspects of this list. Do your research and determine who is most likely to walk through your doors.
Flexible Thinking
Based on your audience and the focus of your gym, determine how you want to set up your equipment, fitness classes and other offerings. Everything doesn’t have to be stationed in lines or grouped together by workout type. Think outside the box when setting up, just not far enough that your clients have a hard time functioning efficiently in the space.
Non-Fitness Areas
It doesn’t matter if you have a 10,000sq foot gym or a tiny 1,000sq foot one. There should always be some kind of social space for clients to relax after an intense workout. Options may include a juice or smoothie bar, cafe, health stand with snacks, lounge area or anything else you can think of. This makes clients feel that they don’t have to leave immediately after working out, as well as provide nutritious pre or post workout foods to keep them sustained until they get a proper meal.
Considering constructing your very own workout space? Then contact Torcon Canada! We build unique environments alongside diverse and well-known designers and architects. Our team of in-house experts are here to consult in whatever projects you’re looking to tackle, no matter if you’re a residential, commercial, industrial, condominium or hospitality client. With over 20 years of experience, contact our Mississauga location with any inquiries.
